By Expanded Consciousness (correction, the above photo should say *De Beers)
How is it that diamond rings have become this symbol of love? Why is that anyone who wants to marry another should be expected to pay thousands of dollars for something that is the size of a pea? The answers to these questions is actually a bit startling. The truth is, diamond engagement rings are a scam.
If you watch TV, listen to the radio, or read mass produced magazines you have no doubt either seen, or heard, an ad for engagement rings. Many of these ads are made by De Beers, one of the largest diamond corporations to have ever existed.
Before the 1930’s diamond engagement rings weren’t even a thing. In fact, the only reason diamond engagement rings even exist is because De Beers hired the advertising agency, N.W. Ayer, in 1938. By 1948 the slogan, A Diamond is Forever, was born.
According to New York Times, N.W. Ayer’s game plan was to “create a situation where almost every person pledging marriage feels compelled to acquire a diamond engagement ring.”
De Beers controls two-thirds of the world’s diamond mines across the world, and they needed a way to sell their diamonds. What better way to do so than to make the world think that if you’re going to get married you need a diamond ring?
*Watch this hilariously enlightening video below… *
When you think of a diamond you probably think of one world ‘rare’. But diamonds are not rare at all. De Beers controls most of the diamonds in the world, this means they control the supply released to the public. They have the ability to only release a few diamonds a year in order to keep prices up. If they were to flood the market with how many diamonds they actually own the value with decrease.
It’s amazing how one company could manipulate millions of people to create a tradition in order to help their sales.
Let’s not forget about blood diamonds either. De Beers is directly responsible for propping up the blood diamond trade. So much so that…
The Department of Justice have charge De Beers with violating U.S. antitrust laws and as a result they now have a reduced presence in the United States.
The rest, as they say, is history.