I recently took a trip to Kiawah Island, South Carolina, and while I was there, my friends and family all wanted to spend a good portion of time at the beach; and there’s nothing better than a cooler full of cold beer and drinks while relaxing in the sand.
Drinks are pretty much a necessity wherever you go, be it fishing, camping, or simply hanging on the beach. And one thing that often comes with canned drinks are the plastic six-pack holders, the things you always hear about when some poor marine creature or bird dies after trying to eat it or gets entangled in it.
Which is why Saltwater Brewery decided to create a six-pack holder for their Screamin’ Reels IPA brew that is entirely edible. To make the holders edible, they’re made from a pulp that is the byproduct from different brewing processes, like wheat and barley.
So, not only are they entirely biodegradable, but they have the same strength as the traditional plastic ones.
To start, the company (along with ad agency We Believers) created only a few hundred of the edible holders, but have plans to up their production to 400,000 six-pack rings every month, according to Gustavo Lauria, CCO and founder of We Believer.
While it is estimated that about 1 million birds and 100,000 marine mammals and turtles still die from six-pack rings each year, many states have to make conventional six-pack rings 100 percent photodegradable under federal law, which is a step in the right direction.
Hopefully more and more companies will follow in Saltwater Brewery’s footsteps and start using edible six-pack rings for their products.